Objectives describe the measurable or observable results an organization expects to achieve related to a goal. They should also tell the organization how well its strategies and action plans are working.

For example, if the goal is to Prepare the workforce for implementation of a centralized claims management model, the objectives may include:

• Maintain a 97% staffing level during the transition.
• Design and implement a new training program for claims managers by June 30.
• Decrease the average claims processing time to 21 days by December 31.

Employers should test each objective against the following SMART criteria:

• Specific – Does it address a clear and precise element of success?
• Measurable or observable – Is it either quantifiable or clearly observable?
• Action-oriented – Does it address the results of a specific action?
• Realistic – Can the organization realistically influence the desired result?
• Time-oriented – Is there a time limit within which the objective must be achieved?

Workforce Planning Guide

• Step 1: Identify Workforce Issues
• Step 2: Identify Workforce Goals
• Step 4: Identify Workforce Strategies