Plans, designs, develops, and coordinates the production of a variety of graphic design projects for public outreach campaigns, research presentations, publications, instructional use, animation, audio or media presentations.

This is the senior and/or lead level of the series. Under general direction, positions either:

1) Lead and coordinate the work of graphic design staff involved in the design, development and production of a variety of graphic design visual communication materials and media presentations;

                                                                      OR

2) Under delegated authority, performs a variety of senior graphic design activities such as:

• developing project budgets
• implementing and ensuring compliance with design standards
• accepting or declining requested projects
• consulting and providing advice to management on graphic design needs, branding or informational campaigns, or other projects.

Assigns, instructs and checks the work of others;

Conceptualizes, designs and produces branding, informational campaigns and other graphic projects;

Develops and designs complex layouts using computer software or by hand;

Illustrates an unlimited range of subject matter in a wide variety of media including computer graphics and traditional methods;

Consults with managers and staff on all aspects of graphic design to determine the scope of graphic projects, considers audience and the development of departmental goals and objectives; programs and events involving aggressive marketing, high visibility, large distribution, and budget factors; advises others regarding the practical applications of graphics design as a tool of visual communication;

Develops, trains, and explains to department staff the effective use of graphic designs and production costs; offers ideas, suggestions and information on techniques, content, and format;

Conceives, designs, edits, and produces organization-wide informational materials taking into account intended use, audience, budget and the project's and department's goals and objectives;

Engages in focus testing concepts for large, external, advertising buys; illustrates and animates story boards, adds audio beds to model proposed video production;

Produces and packages complex, computer-generated multi-page art using specialized graphic design software for page layout, illustration, and photo manipulation;

Serves as the primary graphic designer on multi-disciplinary teams for a wide range of projects involving branding, informational campaigns or related projects;

Purchases and directs creative art services from outside designers, artists, photographers and other vendors as required;

Maintains supply inventory; prepares order lists; assists in developing pricing schedules;

Maintains and enhances data-tracking databases and generates reports;

Develops graphics design content for eLearning modules; motion graphics and animation in a variety of venues including online video, digital signage, and live broadcast productions;

Works with stakeholders in other departments to provide access to informational publications to the public;

Performs other duties as required.

Knowledge of: methods and techniques of graphic design and printing; effective application of materials and media; computer graphic equipment and peripherals (printers, scanners, digital cameras, etc.); graphic design software (for publications, illustrations, photo manipulation, etc.).

Ability to: lead staff; conceptualize, design and produce a variety of illustrative materials; work effectively with management in determining and meeting graphic design needs; design and produce electronic presentations; lay out and produce printed materials.

There may be instances where individual positions must have additional licenses or certification.  It is the employer’s responsibility to ensure the appropriate licenses/certifications are obtained for each position.

Persons legally authorized to work in the U.S. under federal law, including Deferred Action for Childhood Arrivals recipients, are eligible for employment unless prohibited by other state or federal law.

An Associate's Degree in graphics design, or equivalent art school training AND two years of experience as a Graphic Designer

OR

Equivalent education/experience.